Communicating with the press and directly with the public via emails, newsletters, websites and social media is an essential part of running a gallery, museum or art institution.  Yet most South African galleries aren't aware how to format information to send to the press or disseminate insufficient information about their exhibition and public programmes, art fair offerings and landmark events.  Pictures without informative texts, generic texts without images or dense artspeak and vague statements can alienate and limit audiences and create the wrong impression about your space.   Drawing from her 15 years experience as an art journalist Mary Corrigall has created workshops to assist in engendering an awareness and mastery of different text forms. She also addresses creating an online presence via multiple social media platforms with a view to generating sales, growing and speaking to your audience(s).