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Image: A Summer in India (2017) by Ghada Amer at Goodman Gallery at the Investec Cape Town Art Fair. Image by Mary Corrigall


Validating contemporary  art from Africa

How does art by Africans acquire value and recognition?

30 July  -  Zoom

Art works produced by high profile African artists who have enjoyed institutional validation are often undervalued at auctions specialising in contemporary art from this continent. Populist tastes dominate and shape auctions and it takes time for artists to prove they are more than a flash in the contemporary art pan. 

How do you identify which contemporary artists are worth collecting in the primary art market and who have made a significant contribution to the African art discourse? 

This masterclass looks at what external factors (beyond the substance of an artist's practice) determine the value of  artists' works and their status, position in the art ecosystem.  As such a survey of some of tastemakers - collectors, curators, galleries - that have had an impact on African artists's trajectory will feature. 

A close study of some African artists who have consistently been validated according to The Top 50 Artists & Top 20 Curators who Validated them, will also be included. 


How the Covid-19 pandemic will impact on the validation 'cycle' patterns that have so far informed the African art market will be addressed in the conclusion. 


This masterclass will be delivered in a webinar format on Zoom. Places are limited so that there is time to answer questions and to have a discussion at the end.

PDF Combo: There is a special price for those who wish to also purchase a PDF copy of the the 72 page publication  - The Top 50 Artists & Top 20 Curators who Validated them - which informs some of the content of this masterclass.

When: Thursday 30 July  - 5.30pm until 7..30 pm (Time zone in Johannesburg (GMT+2)

Where: Zoom Webinar 


Masterclass: R470/€23/£20 /$25

Masterclass & PDF: R890/€44/£38 /$48

Students receive a 20% discount. Apply here for code. 

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