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The Pricing of Contemporary Art

An in-depth look into the factors that inform the monetary value of art 

30 June - Webinar

The price of art, or how art is priced, is almost a taboo subject, despite the fact that the art world turns on the sale of artworks.Prices are also symbolic of a gallery or artist's position in the ecosystem and  therefore communicate other kinds of information. What are fair prices for art? How can this be judged? The accurate pricing of art can make or break an exhibition, an artist's practice, a gallery's reputation and a collector's perceptions or wallet!


In the recent publication, The South African Art Market: Pricing & Patterns, Mary Corrigall undertook an in-depth study of prices of art in the primary art market.  The conditions, traditions informing the value of art are made transparent.


In this masterclass she will show how the patterns in pricing in the South African art market reveal how the prices of art are generated. Corrigall will offer practical tools for arriving at accurate prices.


Both tangible and intangible influences on the price of art will be touched on.  The differences in prices on the exhibition, art fair and auction markets will be discussed, though contemporary art is the focus.  


Artists, collectors, gallerists, dealers, or members of the public keen to know more about the art world are all invited to join what will be a stimulating and entertaining masterclass. It will be conducted via a Webinar on  Zoom.


PDF Combo: There is a special price for those who wish to also purchase a PDF copy of the  88 page publication  - SA Art Market: Patterns & Pricing - which informs some of the content of this masterclass.

When: Tuesday June 30 - 4.30pm to 6.30pm

(Time zone in Johannesburg (GMT+2)

Where: Zoom Webinar 


Masterclass: R470/€23/£20 /$25

Masterclass & PDF: R890/€44/£38 /$48

SPACE IS LIMITED TO to allow time to address questions. 

AVA &  Im4thearts members& Students receive a 20% discount. Apply here for a discount code. 

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